You will never see a big business without a logo design. It’s because they recognize its impacts on how customers see a certain organization. In order to leave a great impression of your brand, you want a quality design logo.
So, how do you plan and get there?
What Is a Brand’s Logo and What Makes It Great?
At a standard level, a logo is a combination of texts, colors, names, and pictures that help consumers identify your brand from others. It’s a part of your brand’s identity that people see. A good logo helps them understand what you are, what you do, and what you are worth. If you’re a small company, it’s always best to make it clear, straightforward, and understandable so customers can quickly connect.
Although some people care more about their experience than your logo, a properly designed logo can develop trust that makes customers stay. Imagine if your logo design looks unprofessional. People may wonder how you are going to deliver your products or services successfully.
How to Create a Good Logo
1. Define the Identity of Your Brand
As much as possible, you want your logo design to connect your brand’s identity. To do this, you need to have a clear idea of what your brand is about and why it stands out. If you figure this out, it would be easier to put things together and finish that image.
2. Make Your Logo Design Clean Using an Empty Space
You want people to read your logo design from a range, even if it’s small, by keeping it clean. The best thing about using space is it highlights the creativity of the logo. Your audiences can also appreciate the creativity.
In fact, it can even engage them by creating and implementing optical tricks, such as a hidden message. Additionally, utilizing an empty space wisely makes your logo remarkable and gets individuals thinking about it. So, next time they see it, they will know it’s your brand.
3. Make It Original
If it’s in your plans to create a strong brand name identity, don’t copy or replicate even the basic shape or idea of another business’s logo design. Aside from possible legal issues in the future, it can also negatively impact your business.
4. Use Vector Graphics
What’s best about using vector graphics in your logo is its ability to fit any size of promotional items. Because of its mathematical makeup, any line, curve, or path will look precise at any size. For instance, it maintains its sharp quality when printing it on a business card or a giant billboard or poster display.
5. Avoid Too Many Effects
One of the most common mistakes of some developers is relying totally on or adding excessive effects and shades to a logo style. Consider starting in black and white, and choosing a color should be your last decision.
6. Select The Right Font
This can be tricky but finding the right font for your design is the same as matching the icon’s style. If they closely match, the font and icon will compete with each other for attention. If it’s the opposite, then the viewers won’t know where to focus.
The answer is keeping it simple and finding the right balance. Try looking at your effective competitors. The objective is not to copy but to see if their solutions are smart. Avoid making use of excessive font styles because this can excite distrust amongst potential clients. In addition, avoid using stylish fonts since they can be forgotten tomorrow as they’re short-term.
7. Think Outside the Box
Showcase your creativity in your logo style. In other words, be speculative, creative, innovative, playful, and imaginative. Integrate several ideas and deal with the ones that you believe are the most effective. If needed, learn website design 101 from the specialists you can find online, such as Mean Machine.
Begin by asking “why” and “what if” in every step of the designing process. If you get stuck, move your point of view by focusing on something else – anything and everything. Maybe listening to songs, eating your favorite food, going for a walk, or watching your favorite show.